As the world struggled and economies collapsed, one of India’s national treasures struggled for survival. Culturally and economically essential to India’s identity and welfare, rural artisans reached the brink of ruin. Practicing one of India’s most visually opulent crafts, the time-honored tradition of bead artistry and embroidery has been handed down through generations. The commerce around this skilled trade provides a life sustaining income that lifts up the artisans, their families and communities.